FIRST TIME PRODUCERS

Focus on
Your Video Project:
A Checklist

  • Define the Target Audience
    • Who are they?
    • What can you show them or say to get their attention?
    • How can you hold their attention?
    • What do they want to see?
  • Define the Primary Goals
    • What do you want to tell the audience?
    • What do they want to know?
    • What action do you want them to take as a result of seeing your video?
  • Define the Communication Goals
    • Target audience wants to see video.
    • Target audience watches video all the way through.
    • Target audience gets desired message.
    • Target audience takes desired action.
  • The Method
    • Concept- Develop an outline for the video that encompasses all the
      goals for the target audience.
    • Script- Step by step, descriptions or sketches of the visual content,
      spoken dialog/voice-over, and sound/music.
    • Ask for the sale- Always remember to explicitly tell the target
      audience what you want them to do as a result of seeing the video.
  • Image
    • Regardless of the purpose of your video, you should strive for the
      very best production values your budget will support.
Please call us if you are considering a video project.

We will help you define your audience and clarify your goals.
Then we will put our experience to work to develop
the concept and script for your video.

A solid concept and strong script are key elements that enable
your project to finsh on time, within budget, and achieve your goals.

Call Norm Kern or Richard Penner at 937-428-0977 today
to discuss your video project.

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