For First Time Producers

	FIRST TIME PRODUCERS Focus on Your Video Project: A Checklist
Define the Target Audience Who are they? What can you show them or say to get their attention? How can you hold their attention? What do they want to see? Define the Primary Goals What do you want to tell the audience? What do they want to know? What action do you want them to take as a result of seeing your video? Define the Communication Goals Target audience wants to see video. Target audience watches video all the way through. Target audience gets desired message. Target audience takes desired action. The Method Concept- Develop an outline for the video that encompasses all the goals for the target audience. Script- Step by step, descriptions or sketches of the visual content, spoken dialog/voice-over, and sound/music. Ask for the sale- Always remember to explicitly tell the target audience what you want them to do as a result of seeing the video. Image Regardless of the purpose of your video, you should strive for the very best production values your budget will support.
Please call us if you are considering a video project. We will help you define your audience and clarify your goals. Then we will put our experience to work to develop the concept and script for your video. A solid concept and strong script are key elements that enable your project to finsh on time, within budget, and achieve your goals. Call Norm Kern or Richard Penner at 937-428-0977 today to discuss your video project. Home






	Click a picture to view large version